18 August 2014
During California's drought, nothing raises awareness more than wasting clean water. That's why one million Californians will perform an epic Ice Bucket Challenge at, where else, the middle of the Folsom Lake Reservoir, which dropped to 17% capacity.
The event takes place on Labor Day (September 1), the last official day to wear white. Better skip that part before getting drenched.
Unless one million Californians crave enough attention (What's the population of Hollywood?), the challenge will likely fail. The satirical Adobo Chronicles, where the story originated, imagined the event.
Good news for the Californians who received $500 fines for posting Ice Bucket Challenges during a statewide drought. They're not real either.
Unfortunately, the very real proposal of opening a water slide the size of 3 football fields in Los Angeles may be dead in the water. Due to justified public backlash in a state where 80% is in extreme drought conditions, registration closed for the event and dates remain TBD.
Despite the ambiguous status, interestingly, event details show participants could slide for charity. Perhaps more challenges should raise awareness of water slide cancellations.
The Ice Bucket Challenge engulfed the internet in the summer of 2014, inspiring 2.2 million tweets from July 29 and 1.2 million shares on Facebook from June to August. Each video challenged viewers to participate and/or donate to ALS Association, which received nearly 10 times as many donations as last summer. The challenge is simple:
1: Film yourself giving a shout out to ALS and the 30,000 of Americans with it today. Take your time with this part. It took me a while just to realize the abbreviation was for amytrophic lateral sclerosis and not Lou Gherig's Disease.
2: Get wet (preferably with a bucket of ice water).
3: Dare a friend or celebrity you want to see wet to do the same. Anyone can donate to ALS, but even if you turn down a challenge, the philanthropy police won't force you.
Unlike trendier afflictions like Ebola, Lou Gherig's disease struggled to remain relevant in the modern age, having lost its spokesperson and namesake 75 years ago. There's still no cure.